Master’s Series – Your Comprehensive Fundraising Resource Center


The eleven sessions in the Master’s Series deliver the secrets you need to get to amazing fundraising results! It’s a comprehensive fundraising resource center. You’ll learn the strategies behind fundraising that has increased contributions from $300,000 per year to over $1.2 million each year. That’s a 400% increase! What could your cause do with 400% more contributions?  The Master’s Series is for you if you are looking to grow your fundraising efforts or set up a new one. If you want to transform your fundraising revenues,  the Master’s Series shows you where to spend your fundraising time and resources to get the best results!

SKU: 100001 Category:


With the Master’s Series you will

  • Learn techniques that have helped causes raise well over $1 million in less than 8 months – with no prior fundraising experience!
  • Have what it takes to be 100% confident every time you talk about your favorite cause that you will inspire others to support it.
  • Find out how to use your cause’s budget to inspire people to donate to your organization.
  • End all the trial and error and lost time of figuring out what works in fundraising.
  • Follow the process that has resulted in people making gifts of $2.5 million as their first gift to a cause.

When you enroll in Ask Masters Master’s Series you’ll get

  • Eleven information-packed videos (more than 15 hours of fundraising instruction)
  • A 56 page Ask Masters Master’s Series Guidebook
  • 22 fundraising exercises to help you get the best fundraising results
  • 30 easy to follow forms to help you identify, organize and coordinate your fundraising activities
  • Unlimited email support between sessions
  • 6 months free membership in the Master’s Circle

I realized that Ask Masters was more than a fundraising skills course, it was a life skills course. And Heidi, it has been for me. I find there are things I learned in Ask Masters that I apply in my every day job and my life partner relationship. I know it has made me a better salesman, a better friend, and a better spouse. I know you don’t get enough letters like this. But it was such an amazing day that I had to share it and send a very heart felt thank you. Kathi Krouch – Mid-America Freedom Band

I came to the sessions as ill-equipped as a person could be. The tools Heidi provided made all the difference for me and allowed me to be successful in building a donor base that has been reliable for years now. Her approach is methodical and tested and it really works. I can honestly say that no matter what your goal in fund raising and development, the Ask Masters program gives you everything you need.  Chris Kuehl – Nuts Bolts and Thingamajigs Foundation

Master’s Series Session list Session 1 – Put the FUN Back in Fundraising!
Run Time: 47m

In Put the Fun Back in Fundraising you will set goals and determine how to make your fundraising easy. You will discover the life-cycle of a donor and what that life cycle looks like in your organization.
In this session you will:

  • Determine personal reasons for supporting cause
  • Describe the two fundraising models
  • Identify donor life-cycle fundraising activities
  • Evaluate current prospect base
  • Establish methods to re-engage donors

Session 2 – Establish Your Fundraising Plan
Run Time: 1h4m

What does an integrated development plan look like? How can your development plan be adaptable during a fiscal cycle? What are the donor pipelines you use and which ones do you need?
In this session you will:

  • Evaluate your sources for philanthropic revenue
  • Identify areas of opportunity for increasing fundraising results
  • Select methods for securing contributions
  • Set fundraising receipts goals using specific methods by philanthropic source
  • Set fundraising goals by prospect with step-by-step methods

Session 3 – Identify Donors and Prospects
Run Time: 1h3m

Where are all the donors? You’ve got donors, but you need more. You need more contributions. You need new donors. You need a different kind of donor.
In this session you will:

  • Identify the four ‘donor crops’ you harvest
  • Select the donor pipelines that give the best return on investment
  • Choose the fundraising activities that give the best return on investment
  • Grow your prospect list and fill your contributions funnel

Session 4 – Tell Your Story
Run Time: 54m

Why should someone support your organization? How do you tell your ‘story’ in the best manner to connect with donors and prospects?
In this session you will:

  • Personalize your cause’s Mission Statement
  • Learn how to use a specific ‘case statement’ structure for written materials
  • Create your own short stories to get someone involved one-on-one with your cause
  • Learn how to present your cause  in 30 seconds or 30 minutes to one person or one thousand to generate support

Session 5 – Connect Budgets to Resources
Run Time: 48m

In this session you’ll discover presentation and donor opportunities that are hiding in your organizational, campaign or project budget. We’ll discuss how to present the opportunity to change lives from a financial and other resources standpoint.
You will:

  • Identify your cause’s tangible programs that will attract revenue
  • Learn to present your cause’s operating budget to generate unrestricted contributions
  • Establish naming rights and price points
  • Discover non-cash, budget alleviating gift opportunities in your cause’s budget

Session 6 – Plan Your Fundraising Call
Run Time: 1h19m

In this session you will examine the goals, structure and roles for both a solicitation call and a cultivation call.
You will:

  • Learn how to set yourself up for a successful fundraising visit
  • Set goals for each cultivation and stewardship visit that make your next request successful
  • Establish the structure that keeps you in control of the meeting
  • Set your next actions to follow-up and close that gift

Session 7 – Move from Transaction to Transformation
Run Time: 54m

What’s the difference between transactional fundraising and transformational? How do you move a donor onto the path to transform your organization?
In this session you will:

  • Discern the differences between transactional and transformational fundraising
  • Identify activities to engage prospects and donors at the highest level
  • Find the prospects who are most likely to transform your cause

Session 8 – Find the Right Connection
Run Time: 1h28m

Fundraising is more than a presentation and a request for support. How do you connect your prospect with what motivates them to make a gift? We’ll discuss how to find the connection with your donor or prospect.
In this session you will:

  • Determine what intellectual and emotional benefits your community, constituency, and donor/prospect receive from your cause
  • Learn critical interviewing skills to find out the level of interest and motivation to support your cause
  • Learn how to find out what motivates your donor/prospect in an informal setting
  • Determine your cause’s main strategic objectives
  • Learn how to engage your donor/prospect in a formal setting with a goal of long-term involvement and support

Session 9 – Major Gift Solicitations – The Legwork Behind the Scenes
Run Time: 54m

A successful major gift request is 95% cultivation and preparation and only 5% solicitation. You’ll set your preparation, practice, and approach steps and we’ll discuss how to get the best request for the largest gift on the table.
In this session you will:

  • Select your sources for ‘intelligence’ about your prospects and donors
  • Learn how to interpret information to determine the best request for the largest gift
  • Establish rehearsal goals for fundraising meetings

Session 10 – Major Gift Solicitations – The Ask
Run Time: 1h6m

Here is everything you need to know about presenting your Major Gift request. We’ll discuss structuring your request and ways to get the “ask” out. Then we cover closing techniques, and how to refocus your prospect on the urgency of your mission.
In this session you will:

  • Set individual steps to position your cause for the best gifts
  • Develop the agenda to follow during the request that leads to success
  • Determine specifically what to say during your request
  • Discover the most effective techniques for handling responses to requests

Session 11 – Major Gift Solicitations – Closing and Stewarding
Run Time: 1h1m

70 percent of your donors will require additional time to make their gift decision. Success is in the follow-up to the solicitation. It’s time to close that gift! Your success in fundraising doesn’t end at gift receipt, but with donor retention and gift upgrades.
In this session you will:

  • Learn the most effective closing techniques
  • Discover when and how to increase a new gift
  • Set your specific acknowledgement steps
  • Develop your donor re-engagement plan for stewardship of their gift and cultivation for the next request
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donor development system