Cause Marketing: Get the Right Fit for Profitable Partnerships

Cause Marketing - Get the Right Fit for Profitable Partnerships
Please purchase the course before starting the lesson.

In this session we cover:
* Choosing the Right Partner – How to find corporations that will take an active interest in promoting your organization and your cause
* Creating an Equitable Relationship – How to structure a relationship with a for profit business partner so that you both get what you need and neither feels cheated
* Weighing the Risks and Rewards – What to consider when looking at the potential benefits and possible pitfalls of getting married to a corporate sponsor

Back to: The Masters Circle
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Fundraising TeamPeer-to-Peer Fundraising