Finding Funding

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This six-installment series is the ‘go-to’ resource to increase donations and improve fundraising efforts. Finding Funding provides the tools to uncover hidden opportunities to increase contributions and easy-to-follow guides to help board members, volunteers, and staff become high performing fundraisers. This series guides you through setting both organizational and personal fundraising goals and then provides the step-by-step methods that result in increased contributions. Finding Funding is effective for board members, young organizations, small shops, adding general development efforts, and pre or post campaign activities


Session 1 – Put the FUN Back in Fundraising!

Length: 47 minutesAuthor: Heidi HancockComplexity: Easy

In addition to setting goals we examine who is responsible for fundraising, the life-cycle of a donor and what that life cycle looks like in your organization.

In this session you will

  • Determine personal reasons for supporting cause
  • Describe the two fundraising models
  • Identify donor life-cycle fundraising activities
  • Evaluate current prospect base
  • Establish methods to re-engage donors

Session 2 – Establish Your Fundraising Plan

Length: 64 minutesAuthor: Heidi HancockComplexity: Standard

What does an integrated development plan look like? How can your development plan be adaptable during a fiscal cycle? What are the donor pipelines you use and which ones do you need?

In this session you will

  • Evaluate your sources for philanthropic revenue
  • Identify areas of opportunity for increasing fundraising results
  • Select methods for securing contributions
  • Set fundraising receipts goals using specific methods by philanthropic source
  • Set fundraising goals by prospect with step-by-step methods

Session 3 – Identify Donors and Prospects

Length: 63 minutesAuthor: Heidi HancockComplexity: Standard

Where are all the donors? You’ve got donors, but you need more. You need more contributions. You need new donors. You need a different kind of donor.

In this session you will

  • Identify the four ‘donor crops’ you harvest
  • Select the donor pipelines that give the best return on investment
  • Choose the fundraising activities that give the best return on investment
  • Grow your prospect list and fill your contributions funnel

Session 4 – Tell Your Story

Length: 54 minutesAuthor: Heidi HancockComplexity: Standard

Why should someone support your organization? How do you tell your ‘story’ in the best manner to connect with donors and prospects?

In this session you will

  • Personalize your cause’s Mission Statement
  • Learn how to use a specific ‘case statement’ structure for written materials
  • Create your own short stories to get someone involved one-on-one with your cause
  • Learn how to present your cause in 30 seconds or 30 minutes to one person or one thousand to generate support

Session 5 – Connect Budgets to Resources

Length: 47 minutesAuthor: Heidi HancockComplexity: Standard

In this session you’ll discover presentation and donor opportunities that are hiding in your organizational, campaign or project budget. We’ll discuss how to present the opportunity to change lives from a financial and other resources standpoint.

In this session you will

  • Identify your cause’s tangible programs that will attract revenue
  • Learn to present your cause’s operating budget to generate unrestricted contributions
  • Establish naming rights and price points
  • Discover non-cash, budget alleviating gift opportunities in your cause’s budget

Session 6 – Plan Your Fundraising Call

Length: 79 minutesAuthor: Heidi HancockComplexity: Standard

In this session you will examine the goals, structure and roles for both a solicitation call and a cultivation call.

You will

  • Learn how to set yourself up for a successful fundraising visit
  • Set goals for each cultivation and stewardship visit that make your next request successful
  • Establish the structure that keeps you in control of the meeting
  • Set your next actions to follow-up and close that gift
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