Session 8 – Find the Right Connection

Please purchase the course before starting the lesson.

Fundraising is more than a presentation and a request for support. How do you connect your prospect with what motivates them to make a gift? We’ll discuss how to find the connection with your donor or prospect. In this session you will

  • Determine what intellectual and emotional benefits your community, constituency, and donor/prospect receive from your cause
  • Learn critical interviewing skills to determine potential motivations and interest level in supporting your cause
  • Learn how to find out what motivates your donor/prospect in an informal setting
  • Determine your cause’s main strategic objectives
  • Learn how to engage your donor/prospect in a formal setting with a goal of long-term involvement and support

Back to: Master’s Series
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