Facebook Foundation

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Facebook is the largest social media platform on earth. With over 800 million users, it is a must for building your constituent base. This module covers the features and benefits of using the wide range of tools available on Facebook. The pros and cons of using paid promotions vs. organic promotion are discussed along with examples of successful fundraising, friend-raising, volunteer building, and earned income generation.

Lessons

Facebook Foundation

Author: David SvetComplexity: Standard

With Facebook Foundation, you will:

  • Get the inside scoop on the myths and legends versus reality about Facebook and how it affects your fundraising results.
  • Grow your supporter list – beyond “likes” into action-oriented advocates.
  • Set specific strategies using Pages, Groups, Profiles, and ads that really work with your fundraising communications.

Online Storytelling

Length: 43 minutesAuthor: David SvetComplexity: Standard

online storytelling

Online Storytelling is the foundation of the Fundraising with Social Media series. It covers the fundamental forms and structures for effectively telling your organization’s story in a compelling manner in any media. With multiple examples of stories told by large and small organizations, this module will help you hone your cause’s story, stand out from the crowd, and increase your fundraising results across all your social sites.

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